Annual Election Period is October 15 until December 7 each year. During this time, those on Medicare products can adjust their coverage for the next calendar year. There can be a variety of reasons why this would be valuable to you, but often it is because your coverage will change based on the insurance company, or it is because you have had changes to doctors, hospitals or medications prescribed. Often changes to these factors create a potential for more out of pocket expenses and there is a better solution available. Our annual renewal process is structured around this potential, so we always keep your needs as the primary driver to solutions each plan year.